I’m often asked, “What kind of marketing do I need?” or some other version of that like, “Do I really need to do social media? Seems like a waste of time. Who’s going to buy from Facebook?” The bonus for modern marketers is that we have more tools at our disposal than ever and many of […]
3 Considerations in Creating a Memorable Printed Tote Bag
Printed tote bags are extremely useful giveaways. Yes, they’ve become very popular over the last few years and a lot of people are giving them away, especially after so many cities have started banning plastic bags, but it’s one of those giveaways you can never have enough of. From groceries to storage in the car, […]
3 Secret Success Factors for Your Next Trade Show
I’ve written about trade shows before. There’s a lot to making one successful from which booth you select to your signage, from your team members to your list preparation. But let’s take a minute to talk about the things you might not think about that can make a difference in trade show success. Trade Show […]
Best Promotional Products for Geeks
While we mean this in the most loving way, sometimes the audience you’re trying to appeal to is comprised of technical, sci-fi loving geeks. If you want to appeal to them you have to speak their language (Klingon helps). It’s hard to impress this group with gadgets as they’re already tinkering with something. Novel is good, […]
