Okay, let’s get this out there before we go any further. Major League Baseball (probably) has a much larger promotional budget than your business but it also serves a much larger audience in order to be profitable. Still, there’s a lot to be learned from the promotional marketing items they give away each year. Here’s […]
3 Tips for Improving Customer Service Today
There are a lot of businesses that do what we do — offline marketing. But one of the ways we’re able to remain competitive in an industry dominated by price cutting is through service. Our customers are some of the most loyal out there because they know we want to do right by them. When […]
Should I Do a Business Newsletter?
If you’ve been considering a business newsletter, you’re probably wondering if the possible revenue is worth the work. If you decide to do a newsletter, you’ll also need to ponder whether your goal is improving reorders among existing customers or continuing to remain top of mind over a long sales cycle and attracting prospects. The content […]
We Love Small Business
Sometimes I feel weird referring to some businesses as “small business.” Yes, these companies employ under 250 people but there is nothing small about the hours they work, the impression they make on their customers, the dedication they show to their profession, or their employees’ interest in going above and beyond. “Small” always feels like […]
