If you’ve been considering selling online there are a few things you need to think about outside the logistics of doing so. In addition to good software to handle inventory and administration, a user-friendly e-commerce site, and someone to handle things like mailing and insurance, there are a few items you might not have considered that […]
Cheap Doesn’t Make for Great Marketing
Who doesn’t love a great deal? One that’s economical, something you want or need, and good quality. That’s the Triple Crown of the buying experience, isn’t it? Yet so many marketers throw away what they know about being a customer when they market their product. In promotional marketing especially. We’re often contacted by potential clients […]
The Problem Most Businesses Have with Solution Selling
Have you heard of solution selling? The approach is one we talk about indirectly — of providing value to your customers. In the case of solution selling, you stop talking about all the features you offer and concentrate on having a conversation about how you solve your customers problems. It’s a much more emotional approach, […]
How to Create a Business Blog Your Customers Will Love
Blogging is extremely important for your business. I know. I can hear you groaning, but it is. It allows your personality to shine through and helps build the trust factor between you and potential customers. It also showcases your knowledge about your business and what your customers need. A blog helps you help them solve […]
