Today is Amazon Prime Day (and Chick-fil-A Dress Like a Cow Day) and it reminded me — Prime, not the cow — of just how brilliant marketing strategies can be when you weave things together. One of the signs of a genius they say is to be able to see correlations and connections that others […]
Tips to Increase Facebook Shares and Word-of-Mouth Referrals
Earlier this week, I wrote about the big changes for businesses on Facebook. It feels like we say that a lot around here but one thing is clear, Facebook wants the revenue and knows most businesses will pay for views if they’ve been shut out of organic reach. The one thing Facebook is concentrating on […]
What’s a Business to Do About Facebook?
If you use Facebook for business you’ve probably noticed a change in your reach recently. I know we have. Well, last week the wizards at Facebook confessed. They’re changing the way they sort content in users’ streams…again. Now you’ll see personal connections’ posts before businesses, even businesses you have selected that you want to see […]
3 Reasons Why Your Hotel Needs a Blog
People generally plan vacations months in advance. They pour over sites, Pinterest boards, Instagram shots of people they don’t even know, fantasizing about what their vacation will be like. They plan what they’ll pack and the activities they’ll participate in at their destination. A hotel blog is one of the easiest ways to become part […]
