Some nonprofits shy away from using promotional products because they want every dollar going towards the mission. This is admirable and, in some ways, smart when there are so many accusations of irresponsible spending. But promotional items and promotional marketing are investments in your mission and can be done for less than you think. The same […]
5 Questions to Help Build a Strong Promotional Marketing Strategy
Successful promotional marketing products improve brand recognition and delight your customers and potential customers, but they should never be an after thought. Creating a strong promotional marketing strategy that ties into your larger strategy is essential to achieving return on investment. Here are several questions you should ask to create an effective promotional marketing strategy. […]
Don’t Waste Your Time on Promotional Product Marketing
Yikes! What am I saying? Stay with me here… Promotional product marketing can open new doors for you, increase your reach, and make an impression on your ideal audience, but only if you do it correctly. If you’re not willing to give up doing the following things, and implement the underlying best practices, just go […]
Why A One-Stop-Promo Shop Is the Best Thing You Can Do For Your Marketing
Many marketers treat their promotional marketing needs like a convenience store. They’re in and out, getting one thing at a time. They think it’s fast but they’re missing an opportunity. They simply do an Internet search every time they need something and order from whomever comes up in search. Sometimes they give the job to […]
