We see a lot of varied marketing strategies as a promotional marketing company. We have old school marketing clients and people very comfortable with the digital age. We spend a lot of time learning about best practices so that we can advise our clients accordingly. Still, there are several mistakes that old and new companies […]
Time-Saving Tips for Small Businesses Struggling with Social Media
If you operate a small business you’re probably pressed for time. Who isn’t these days? Social media is also probably a task you avoid because you don’t see instantaneous results. Yet, building those relationships is very important to your business. While relationships can’t be automated, there are several social media steps that can be. Here […]
Where to Focus Your Marketing Dollars in 2017
Unlimited budget. Sounds nice, doesn’t it? But most of us are not that fortunate. We need to allocate dollars within our budget to hopefully maximize our return. Particularly in marketing. Historically, this has area been seen as a cost center, not one contributing to profits but this could change in 2017. With properly allocated marketing dollars you […]
The One Thing About Promotional Marketing that No One Is Telling You
Promotional marketing is evolving and promotional marketers are becoming more and more part of a resource for small businesses who lack the staff and time to create large-scale cohesive marketing campaigns. Yet, most businesses are still just Googling junk. The One Thing about Promotional Marketing that Will Improve Your Sales If you’re going to […]