If you’re old enough, and I say 1980s IBM or copier sales person, you probably envision a very dated look of a button down and pleated khakis. Sometimes the women would get a little crazy and wear a paisley scarf, but for the most part, the uniform was gender neutral and it looked the same boxy […]
Improve Your Business Writing in Ten Minutes with this Checklist
Yes, video is all the rage but good business writing is still essential to your company. From SEO to reaching people who hate watching video, you need good writing to get found, convince people they need you over the competition, and to convert leads into sales. Here’s a checklist that will help you improve everything […]
4 Reasons You Need Swag for Employees
A lot of small businesses run on shoestring budgets so if there’s a place to cut corners, they’re going to do it. That means that often they don’t think about swag for employees. But providing your employees with branded promotional items is a good idea for a number of reasons. Here are a few: […]
5 Popular Misconceptions About Promotional Marketing
When I tell people we handle offline marketing, they look at me like they’ve forgotten what life is like offline. But promotional marketing is still a very effective way to get people’s attention. Popular Misconceptions About Promotional Marketing Promotional Marketing Is a Thing of the Past While there are a lot of bright and […]
