Ever heard the adage: “You can have it cheap, fast, or right. Pick two.”? And that seems to be true of most businesses. If you’re a business owner or decision maker, you’ve probably experienced the fact that for most businesses it comes down to a matter of competing on price or a piece of the customer experience. […]
Do You Have the Right Buyer Persona for Your Brand?
I’ve written about the importance of having buyer personas to use as the foundation of your business marketing. However, they don’t do you any good if they’re not on target. So how do you make sure you have it right? And how do you get there in the first place? Easy. But you have to […]
How to Become More Emotionally Attractive and Succeed in Business
According to Statista, the world’s cosmetic and beauty industry is worth $62.46 billion in 2016 and it’s been growing steadily each year since 2003. Let’s face it, we spend a lot of money trying to look good. But as much as beauty may turn heads initially, it’s emotional attraction that can improve our businesses. Luckily, […]
4 Surefire Ways to Get Your Customers to Trust You
People buy from businesses they know, like, and trust. But how do you elicit customer trust, particularly when you’ve never met the person? How do you help customers get to know you? 4 Pathways to Customer Trust for Your Business First, they needn’t trust you with their lives. They just need to trust that you […]
