In business, we used to call it a reputation. Today, it’s a personal brand. But whatever word you want to use, it’s essential in getting noticed and making an impression. Have you ever commented on how incestuous an industry is? You might run into the same speakers, the same people being interviewed, the same experts […]
3 Quick Ways to Fit in Professional Development Every Day
Before the Internet, fax machines, and email, the business world moved a lot slower. If you drafted a contract with a client, the best you could do was courier it to them if they lived nearby. Otherwise, you placed it in the mail and waited for a response. Today, things are instantaneous, expectations are now […]
20 Ideas for Video in Your Business
If you’ve been thinking about using video in your business, stop thinking and start doing. Video has never been easier to do. All you need is your smartphone and an Internet connection. You can record a video and edit it but it’s a lot more fun and engaging to live stream. If you’re not sure […]
How to Achieve Brand Consistency and Why It’s Important
Has anyone ever done something to surprise you? I don’t mean throwing a surprise party in your honor, but something that is completely out of character from what you know about them. Even if it’s a pleasant surprise, it’s jarring. So much so that you probably start questioning their motivations. For instance, let’s say you have a […]
