Your business website is like your online receptionist and it needs to be smart, quick to answer, and helpful. After all, your website is representing your business even when you’re not there. Of course, you need all of your company information, your hours, and other business critical information. So why is it so many people […]
5 Things You Never Want to Post Online
“Say it with diamonds. Say it with mink. But never, ever say it with ink.” That’s a pre-Internet saying that resonates today even more. But at least ink could be burned, a note could be thrown away, it could even be swallowed and all evidence of the sentiment would disappear. Not true in today’s world. […]
How Transparency Can Improve Your Customers’ Experience
With boatloads of information at their fingertips, today’s consumers know exactly what they are looking for when considering a product or service. And many have come to rely on businesses that want to share their stories. For many consumers, this openness often promotes trust, which in turn goes a long way in ensuring that they […]
Incorporating Hashtag Holidays in Your Content Marketing Campaigns
Many small businesses utilize holidays as a means for promoting their brand. So why not take it a step further and incorporate hashtag holidays in your content marketing campaigns? After all, each day of the month is commemorated by all kinds of unique holidays, and there are sure to be a few you can use […]