Do you run a seasonal business? Do you have one season that you bring in 90% of your annual revenue? While the internet has balanced that out a lot for people who sell products, there are still some service businesses out there that struggle. Most of them turn the marketing on in the “hot” season […]
6 Small Things You Do That Could Be Costing You Business
Small business is changing. Even within just the past 10 years, with the rise of social media, smartphones, and being connected to each other all day, every day, we have had to adapt to the changing consumer. A lot of small businesses do a great job on the social side of things – keeping up […]
3 Areas to Review for Measuring Success at Trade Shows
You probably meet with all your employees on a regular basis, talk about their strengths, what they need to improve on, and their future goals. Most companies do annual performance reviews with their people…but do you do them for your events and trade shows as well? If you’re not measuring success at trade shows and […]
Going Green Gets the Green Light at Trade Shows
Trade shows are unfortunately notorious for being not so great for the environment. With hundreds, sometimes thousands, of people all in one space, using one-use plastic when eating on-the-go, throwing away paper, using lots of energy to power booths, and not to mention the traffic emissions that build up when so many people travel to […]
