If ever there was a broad category of promotional items, it’s this one. Yet it’s one of my favorites because of its versatility. No matter what your budget or your target audience, there’s a cup for you. Here’s why you should consider adding drinkware to your marketing mix:
Cups Get Used
From exercise to morning coffee, water needs to an evening beverage, cups get used. Think how many cups you use over the course of your day. With increased concern about the environment, people are trying to cut down on disposables like water bottles and to-go cups, and looking to bring their container with them.
Travel mugs and sports bottles are most likely to stay with the recipient in the office, while alcoholic beverage glasses will most likely find their way home. Regardless of whether it stays in office or not, half of all recipients of logoed drinkware report to using it 2-3 times a week.
Pretty good exposure.
The Power of Suggestion
Maybe it’s your cute logoed cup, or perhaps the beverage they’re drinking out of it, but people tend to buy from the companies who give them branded drinkware.
Check out this cool info from ASI broken down by geographic area.
It’s Not as Common as You’d Think
While drinkware is exceptionally useful, only 25% of U.S. consumers report to owning logoed drinkware, so there’s plenty of room to get your product in your customers’ hands.
Interesting additions and variations include light-up cups, sports bottles with carabiners, wine charms, and much more.
Keep in mind that drinkware works best when given to an audience that isn’t flying. Most cups take up room and with airlines charging almost as much for your luggage as they do for your seat, many travelers don’t want to take anything extra. However, if you’re planning on giving away a cup at a local event most people will be appreciative and happy to take one.
Talk to the professionals at ThinkQuik to help you with your promotional item needs and how the items should all tie in with your marketing strategy.
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