If you’ve been uninspired by your business’ performance at past trade shows and you’re wondering why very few people are stopping by, you might have these issues to deal with:
7 Reasons People Aren’t Stopping at Your Trade Show Booth
There Are Too Many Sales People
This can be intimidating and unnerving the same way seeing a bunch of crows following you is. Break it up and rotate your crew. If things get busy and all hands on deck are needed, you can always summon them back via text.
They’re Not Sure What You Do
Very few people are going to stop and talk to a business that provides services or products they don’t need. If someone can’t tell what you do, they will assume they don’t need it, and keep on walking.
You Only Have Mints
Hey, there’s nothing wrong with mints but they don’t bring in the crowd the way an awesome piece of swag does.
Your Sales Team Resembles Callers at a Circus
You don’t want your salespeople to be overly aggressive with the crowd. That’s intimidating and makes people immediately uninterested in what you’re selling. People don’t want to be sold to, they want to be engaged. Your sales team should also never sound like a construction crew.
Your Sales Team Is Too Busy Entertaining Itself
Who wants to interrupt a conversation? If your sales group is self-entertained, talking among themselves like it’s a cocktail party, no one will want to interrupt. They’ll keep on walking.
You’re in a Bad Location
You may think that being next to the food or restrooms means that everyone must pass your booth but that’s exactly what they will do — pass it. If Mother Nature is calling they don’t want to stop and be sold to, plus your salespeople will feel awkward after a while stopping people on their way to food or another mission.
Your Booth Doesn’t Look Professional
Your trade show booth shouldn’t look like a science fair project. It’s hard to give money to a company that looks like they printed off their marketing collaterals on a dot-matrix printer the night before the event. Spend some money on your booth and booth display to convey a professional approach.
If you’ve had problems getting the ROI from a trade show, contact us. We have some ideas for you.
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