Setting up your display at a trade show doesn’t have to break the bank for your small business. We have plenty of affordable alternatives that can make your booth just as impressive as the competition. So if you have a limited budget or you’re a cash-strapped small business, here are a few simple tips that can save you money on your trade show exhibit.
Walk Around the Conference Hall to Get Ideas
Sure, you may not know what to expect at your first trade show, but if you get the opportunity to attend one before you are scheduled to exhibit, take advantage of the situation. By doing so, you can get a sense of what works and doesn’t work for exhibitors when you check out their booths and ask them questions. Chances are they’ll be happy to share their experiences and provide tips.
Consider Renting Your Trade Show Booth
You can save money on your trade show booth by renting it, rather than purchasing it. And trade show attendees won’t be able to tell the difference. This is particularly cost-effective if you only display at a couple of trade shows a year and need a large design.
Buy a Compact and Lightweight Modular Display
If you do plan to attend several trade shows each year and it’s more cost-effective to purchase a display, you should consider buying a portable modular display. This option is more scalable, lightweight, and much easier to transport and store than an inline, island, or peninsula exhibit. At Think Quik, we have a number of options.
Not only are modular displays cheaper, but you will also save money on shipping and storage because often they can be carried with you. But going lightweight doesn’t mean that your booth will be too small or you’ll have to sacrifice your branding. Modular exhibits come in sizes from 10×10 up to 20×30 and even larger.
Finally, because modular exhibits are scalable, you can adjust the size and configure it the way you’d like.
Use a Bedsheet Instead of a Tablecloth
Bedsheets are much less expensive than tablecloths, so using one is a good way to save money if your budget is tight. In fact, you may already own one that matches your brand’s colors, so you might not have to spend anything. However, before you go this route check with us. We may be able to provide a branded tablecloth for less than a new set of luxury sheets.
Invest in Table Runners and/or a Hanging Banner
You can certainly get away with a non-branded bedsheet or tablecloth, but conference attendees need to know who you are. Table runners and hanging banners are a good investment. You don’t have to go over budget with either purchase; in fact, you can purchase vinyl table runners and banners for less than $30 each.
Swag Doesn’t Have to Be Expensive
At your trade show booth, you definitely want to hand out functional freebies. After all, the more trade show attendees use your swag, the more they will be reminded of your business.
There are a number of promotional items that are inexpensive, practical, and time-tested. Branded pens may be at the top of the list because everyone needs something to write with, particularly at trade shows.
Another affordable idea is a lightweight yet durable tote bag. These come in handy at trade shows because attendees are constantly collecting material, and if they forgot to bring a bag of their own, they can simply throw everything into their tote. Plus, when they get home, the bag is still useful.
You don’t need to go over budget when planning your business’ trade show exhibit. There are a number of affordable display and promotional options that will not only save you money but also help promote your brand. Contact us today and we’ll help you find something perfect for your brand and budget.
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