Okay, let’s be honest. Trade show etiquette isn’t much different than the etiquette your mom taught you about meeting someone new but we’ve made a few slight changes based on today’s digital world. Remember, bottom line, don’t be a robot.
Trade Show Etiquette Rules
In order to get the most out of your trade show, you want to make a good impression. Since you don’t have much time to do it, here are a few tips to get the most out of your time at the trade show.
Remember You’re Always On
Sure, you’re awesome in the booth but don’t forget you represent the company wherever you go at the trade show. That means mind your manners in food lines, at bathroom breaks, and at the evening parties. You may not remember meeting someone but they’ll remember you if they had a bad first meeting.
Also, limit screen time when waiting and walking around events. You want to be aware of your surroundings and able to help people in need. You won’t recognize those opportunities with your face buried in a screen.
Don’t Slouch
Good posture isn’t just more attractive, it conveys confidence. No one wants to buy from someone who lacks confidence in something as basic as what they are selling.
Use a Firm Handshake Except…
When you shake someone’s hand, always give it a firm — not bone crushing — grip. However, there are a lot of cultures out there, and many people with health concerns, who don’t like to shake hands. When meeting a potential customer for the first time, let them extend their hand first, then give it a nice firm squeeze.
Smile
It makes people feel welcome and at ease.
It’s Okay to Say You Don’t Know
It’s fine to answer a potential customer (or customer) with an “I’m not sure” but it better be followed up with how you intend on answering that question and when you’ll have the answer for them. Then beat that estimation. For instance if someone has a question about a roll-out in your product and you’re not sure of the schedule say something like:
“I’m not sure of the exact date but if you give me your contact information, I can have an exact date for you by the end of session today.” Then as soon as that person leaves, track down the information and give it to them by their preferred way of contact. If they tell you to call, call. If they want an email, send an email.
When you are at a trade show you want to be a resource for attendees. Wear your company branding proudly and be as helpful as possible. You can make quite an impression both in and out of your booth.
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