3 Misconceptions People Have About Promotional Marketing Companies

When people ask me about ThinkQuik and what a promotional marketing company does, I always say “Offline marketing. You know, online? We do everything else.”

And it’s true. You may see us as a promotional marketing company but there’s a lot more to that than just swag. We help you extend your brand in areas that don’t require charging and log-ins.

The importance of a good promotional marketing company in your marketing strategy has been neglected by many people since digital marketing entered the picture but it’s still really important. Here are some things you may not have realized:

 

Common Promotional Marketing Company Misconceptions

• We only sell swag. Yes, we sell promotional items for trade shows and the like, but we also help with marketing collaterals, printed forms, business cards, personalized calendars, and much more. We can help you with a complete branding consultation.

 

• It’s cheaper to order online. You can find very cheap swag online but you won’t get promotional marketing expertise or know anything about the business. The cost of entry to only sell swag is very low and so many people “try it out” as a business only to end up closing shop overnight. Instead, work with someone who becomes a partner in your business. At ThinkQuik, we ensure high quality and make suggestions all the time to our clients if we see ways they can improve their reach or branding. You’re not going to get that from an unknown swag seller who works out of his basement. We can accommodate your requests online as well but we’re not going to leave you high and dry. I value our team and know you will too.

 

• Promo marketing is old-school and not something people use nowadays. As long as computers crash and electronics need to charge, there will continue to be a need to market offline. Online and offline marketing are complementary, not choices. You needn’t select one or the other. A healthy marketing department uses both to enhance its company’s brand.

 

A marketing strategy has many components and each area should be fleshed out for the most complete benefit to your audience and to increase your reach. If you want to know more about how a promotional marketing company can help you get more customers, contact us today.