Successful promotional marketing products improve brand recognition and delight your customers and potential customers, but they should never be an after thought. Creating a strong promotional marketing strategy that ties into your larger strategy is essential to achieving return on investment. Here are several questions you should ask to create an effective promotional marketing strategy.
Questions that Help Build a Strong Promotional Marketing Strategy
Who are my stars and what am I doing for them?
Promotional marketing isn’t all about the external sell. Employees should be recognized as well. Reasons to recognize them:
- Going above and beyond
- Achieving a customer service or sales goal
- Longevity and loyalty
- A first ever, breaking a record, or a new hire
What’s the trait I most want associated with the business?
Next to who’s receiving your promotional product and what they need, this is a great place to start for strengthening your promotional marketing strategy. Knowing this can help you shape the strategy, the way a theme would a party.
What events are we attending?
This includes conferences, trade shows, golf outings. Try to get a handle on everything going on in the year including product launches and holidays/special events you plan on celebrating from a marketing perspective.
How will we delight our current customers?
Word of mouth marketing is one of the most effective forms of marketing out there. A good way to get people talking about you is by delighting them. You need to look for little opportunities to show your customers you care.
What partnerships do we need to create to be successful?
Promotional marketing, like most marketing, feeds into all areas of your business. Think about strategic alliances that could be strengthened through promotional marketing. Don’t forget industry influencers. Promotional marketing can catch their eye or bring you to the top of their minds as well.
Finally, don’t forget about the mailings you’ll be doing. Your promotional marketing partner can help you with all of your postcard, business card, and brochure needs. After all, some people still use paper.
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