September 1. No kidding.
Check your calendar.
That means — among many other things — you need to start thinking about your end-of-the-year promotional marketing needs and start placing your orders. If you’ve had a great year, celebrate it with your customers and employees. If your year has been less than satisfactory, it’s time to amp up the marketing. Keep in mind, the Advertising Specialty Institute (ASI) reported that logoed items remain one of the highest impact, cost-effective advertising mediums. Nearly six out of seven recipients knew the advertisers on the promotional items they owned, and more than half had a favorable opinion about that company.
What Are Your Promotional Marketing Needs?
Some of the things you might need for the end of the year are:
- Branded customer appreciation and holiday gifts
- Branded employee recognition gifts for performance and awards
- 2017 branded calendars and calendars for your office/employees
- Quarterly and annual sales awards
- New Year’s decor or branded party favors
- Christmas party favors
- Christmas or holiday cards
- End-of-year promotional mailers, brochures, and banners
- Employee Christmas gifts
- Vendor and business partner appreciation gifts
- Election day promotional needs (it’ll be a big year)
- Special purchase, holiday or end-of-year coupon promotions
- New Year’s announcements
- 2017 forms (if your business is changing or there are new requirements for forms)
- Branded giveaways for top donors
- Branded winter wear like embroidered shirts
Take a look at your budget. Do you have extra from this year? Now review the conferences and events you have planned for next year. Can you do any of next year’s ordering early? It can save you a lot of last-minute headaches.
At this point in the year, you’re probably also crunching some numbers, comparing them to last year’s and charting where you are. Promotional marketing is a great way to add a little kick to your end of the year. Check out these ideas for end-of-the-year events that can help you finish the year strong.
Don’t wait too long to place your orders. The end of year will be here in several short months.
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