Let’s face it: Exhibiting at a trade show can go a long way in contributing to the success of your small business. One way companies can stand out is by choosing trade show booth themes. But the challenge is making sure that your brand fits well with the theme you select, because it’s imperative that you make a great first impression.
That’s why it’s important to take the time to figure out how your products or services (and the benefits of using them), business name, and message integrate into your theme. With that said, here are 4 themes that will help reinforce your brand and message and leave an indelible impression on trade show attendees.
Go on Location
Do your products or services lend themselves well to a particular location? For example, can you tie them to a city, farm, beach, or mountain environment? If so, ask those employees who are working in your booth to dress the part to go along with the themed backdrop. Then you can add small features that you would see at each location. For example, with a beach theme, you can have branded shovels and pails, beach balls, beach blankets, coolers, and beach chairs, to name a few.
Take a Stroll Through a Museum
Why not get artistic and showcase your products or services in a museum setting? You can exhibit them as works of art, in display cases, or in a gallery. However, don’t get carried away with too many moving parts. Make sure your graphic messaging doesn’t get lost in the shuffle. After all, you want to catch your visitors’ attention, but you don’t want them to feel overwhelmed.
Visit a Sidewalk Bistro
Food is the way to many people’s hearts, particularly when there’s not much to eat in the conference hall. Beyond coming up with a charming backdrop for the sidewalk bistro theme, you simply need a couple of round tables with umbrellas, checkered tablecloths, and a coffee cart. You can offer visitors a choice between sweet and savory treats so that you can appeal to everyone’s taste.
To emphasize your brand you can print out your product information on menus and place them on the tables. In addition, you can order branded paper coffee cups with your logo. As your staff pours the coffee and hands out the treats, they can provide insight into your message and answer any questions attendees may have about your products or services.
Everyone Enjoys a Fun Game
Interaction can drive the success of your trade show booth, so why not come up with an interactive game or two to get attendees more involved? The theme of your booth can be a game show, complete with a giant prize wheel or a Plinko board. Showcase your logo and brand in the game.
Speaking of which, you can hand out branded swag to the winners, whether it’s a tote bag, smartphone wallet, or reusable water bottle. Or better yet, hand out product samples, if applicable. Finally, you can ask one of your staffers to dress up as the game show host and another to be in charge of spinning the wheel or dropping the Plinko chips.
Regardless of whether you decide to feature a themed booth at the next trade show you attend, what’s most important is showcasing your brand and message in a way that resonates with attendees. That said, the right theme can help engage attendees and get them talking about your products or services. So if you have the time and resources to devote to coming up with a theme that works well with your small business, you should definitely consider it.
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