Ever meet someone who is getting in their own way of success? Maybe they have a great business but a lousy attitude or maybe they get bogged down in the unimportant things and spend a day running behind and getting nothing accomplished.
Your promotional product success can suffer the same fate if you’re not careful.
Here are three of the most common mistakes we see people make:
Common Promotional Product Fails
Lack of Personalization
If you buy swag for swag’s sake, it shows. For promotional product success you need something tailored to the audience you are trying to attract. Who are they? What do they like? Ask these questions before making a decision based on budget alone.
An Item that Doesn’t Fit Your Goal
A stress ball won’t sell a car — even if it’s really cool. A stress ball is an example of a promotional product used to create awareness of your company, not close the deal. For promotional product success, you need to align your giveaway with where you are in the sales cycle. Are you using it to introduce yourself to someone, stay top-of-mind, or grease the path to a sale? The stage in the sales cycle, and the audience you’re giving it to, dictate the promotional product. It’s the only way to be effective.
Becoming a Souvenir
Many companies select the adorable toy as a promotional product and then brag when they run out of their item 30 minutes into the trade show. While this seems awesome, I can tell them their expensive “Screaming Monkey” toy and marketing dollars are going to end up under someone’s bed or in a toy chest. Don’t go for cute unless it works for your audience. You don’t want your promotional item to end up as a souvenir gift for Junior because mommy or daddy didn’t have time to shop after the conference was over.
I’m not anti-toy but it must fit your demographic and the sales cycle. Gifts to kids don’t move your promotional marketing along.
Are you doing any of these promotional marketing fails? If so, no worries. Contact the team at ThinkQuik today and we’ll make sure you’re able to maximize your promotional marketing budget with the most effective product for your audience and their stage in your sales cycle.
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