One in three adults will be a millennial by 2020, so understanding what their demographic wants in an online shopping experience is imperative because their love of technology helps influence how they shop. The majority of millennials prefer to shop online, can be defined as brand loyalists, and they rely heavily on online product reviews. So what are some factors millennials look for when deciding whether you are worthy of their loyalty?
1) Expertise
If you don’t know the ins and outs of your products who will? You should know what makes your products unique, what your customers love about them (with featured reviews on your website), and be able to recommend a product based on your customers’ needs. In addition, millennials want to know how purchasing your products will make a difference. How are you invested in your community? Illustrating how their purchase can make a difference can help win over members of Gen Y.
2) Purpose
What’s your story? Why are you passionate about your products? Provide some insight into how you got started and some of the challenges you faced along the way. But also reach out to proponents of your products and feature those individuals in some fashion. Millennials want to be able to identify with you (and those who value your products), and there’s no better way to do that than to personalize their experience. Being authentic is key.
3) Rewards
Millennials like to be rewarded for their loyalty, and unique deals, swag, and coupons can go a long way in building that loyalty. Millennials are also big advocates of rewards programs. What better way to entice them to join a rewards program than by utilizing one of their main interests (technology) by asking them to share pages on social media, watch videos of your products, and provide product reviews.
If you want to improve customer loyalty with this generation, you’re going to need to leave traditional marketing behind and find a way to help them shine. They want to connect with your brand. You need to show them how to do it.
Are you currently marketing to millennials in a different fashion or does everyone get the same treatment?
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