Golf events are excellent revenue sources, fundraisers, and attention grabbers, but if you don’t tie your corporate branding into your tournament, you’re wasting your marketing dollars.

Choose Your Promotional Item Based on Customers not Clearance

Many marketers know they have to give golf tournament attendees a giveaway. So they go online and search.

They choose something based on price not impact.

And attendees go home with a pen or a golf pencil that gets lost in their golf bags. Some return on investment that was.

Instead choose an item that will get used because it appeals to your ideal customer. You should never select a promotional item without thinking of your target market and their lifestyle first.

Create a Big Impact

Branding for your golf tournament goes beyond your choice of a promotional item. Think of your corporate branding as a theme for your event. You want everything to match because it creates a greater impact for less money.

You want attendees to see signs in the distance and know they’re yours before they can get close enough to read them.

Your branding should produce a consistent look and message for maximum impact. Items to consider are:

• An event website
• Promotional items – both tournament giveaways and things they’ll use during play such as bottled water with branded labels or sunscreen in branded bottles
• Brochure or other written collaterals
• Course signage • Trophies or awards
• Employee, staff, and/or volunteer embroidered shirts
• Golf shirts for players
• Score cards
• Thank you cards or stationary to thank attendees and sponsors

Don’t Forget the Follow-up

A successful golf tournament doesn’t end when the last golfer goes home. Ideally, you’ve created an annual event and possibly cultivated some new business/customers for your company. Send thank you cards (personalized written cards make an impact) and follow-up with prospects within a few days of the tournament.

Other post event branding efforts include posting pictures to your online social media accounts (don’t forget to tag people), uploading pictures to your website, sharing your golf tournament’s story, and highlights via social media and your newsletter.

If you want to make your corporate golf outing more successful, work with a promotional product marketing company that can help you make the biggest impact through cohesive branding.