Every company, if it’s in existence long enough, will undertake a rebrand at some point. Refreshing your look and your marketing is a necessity periodically but it can also be a scary time. After all, your customers know you by your current look. Will they recognize you once you’ve given your brand a face lift?
If you have the money to hire a branding expert – great. If not, here are a few tips to ease your mind during the process:
Know Your Why
Why are you rebranding? Is the color combination in your logo dated? Are sales slipping? Do you want to connect with a different demographic?
Your answers to these critical questions – the why behind your desire to rebrand – will dictate how you go about doing it. A tired color combination is a lot easier to refresh than selecting a new target market. Be honest about what’s driving you and what your goals are. Selecting a new target market changes everything about your company including your customer service (Want Millennials? You’ll need a Live Chat option), while new colors affect only design and marketing directly.
Crowdsource Suggestions and Drive Engagement
R&D used to be timely and costly. Now you can get in touch with your customers directly through social media. You can use it to:
- post some preliminary designs for logos and ask for comments
- run a contest for your next tag line
- solicit suggestions for your website, and so much more
It’s also a fun way to connect with your followers.
If you’re planning a rebrand seeking insight from those who buy from you is invaluable, and except for the time it costs you to post, it’s free.
Look for Ways to Connect Your Branding
If you’re going to rebrand think about more than just your logo and your printed materials. Branding, in a larger sense, is a promise to your customer and in turn, what they think of you is reflected in your brand.
Brands are co-built now. It’s part how you see yourself and how your customer sees you. Listen to what others are saying about you and look for new ways to incorporate their sentiments into your brand.
ThinkQuik offers a seasoned team that can help you with your rebranding needs, from printed promotional materials to logoed items, to embroidered shorts and other apparel. We can help ensure your new branding pops and gets your business the attention it deserves!
Leave a Reply