3 Simple Ways to Promote Your Small Business at Corporate Events

As a small business owner, you want to take advantage of every opportunity to promote your products or services. One avenue to consider is corporate events, such as conferences, seminars, or even charitable or networking events. These venues are a great place to introduce your name and brand to a lot of people in a short amount of time. Here are three simple ways you can do so.

 

Offer Free Swag

Who doesn’t like free swag? Everyone, of course. In fact, these days most corporate event attendees expect to receive it. The payoff down the line will certainly be worth it, and you don’t have to break the bank. So make an impression by offering unique promotional products that make an indelible impression. Here are a few to consider:

 

• Disposable water bottles—many of us drink water throughout the day, and a branded container keeps your business top of mind.
• Mobile device chargers—people are constantly on their phones at corporate events, so what could be more practical?
• Tote bags—everyone needs a lightweight bag to carry around the material and other swag they gather.
• Food—people get hungry when they spend hours on their feet. Why not include your business’s name or logo on a tasty snack or packaging?

 

Strike Up a Conversation

Free swag is actually a great conversation starter for you to talk about your small business and brand. Tell people your story and what you can offer them while handing out your goodies.

 

Set Yourself Apart

The free swag you offer can certainly help illustrate the uniqueness of your brand, but you should also consider custom-made banners and posters to further promote your brand. And if the event’s outside, you might want to consider a customized tent that captures people’s attention.

 

If you’re wondering how you can stand out at your next corporate, remember “sales no longer sells.” Be of value. Don’t approach with the sale being the most important thing to you. Look for ways you can help attendees and your networking connections will be more likely to remember you and want to do business with you.