If you’re using Pinterest for business, in addition to your product/services board you need a little whimsy. Your personalized promotional item is the perfect way to accomplish this. Here are three ways you can build Pinterest posts around your giveaways.
Mascot Mischief
Do you know the Travelocity Roaming Gnome? This garden-variety gnome is featured prominently in the company’s ads. Many of the ads show this statue in different locales, sometimes in funny situations. If you have a mascot you can create a board that shows your fellow in different places around the office or town. If the recipients of your mascot giveaway are willing, you could encourage them to upload pictures to your board of their own shenanigans with your mascot. You can also create a hashtag behind this campaign, giving it legs to branch out to other social media platforms too.
Upload Your Desk
If you have fun employees, photograph the quirky items on their desks and upload it to a special board. Encourage customers to do the same. Make sure your past promo items are showcased and don’t be surprised if people ask where they can get one.
Ask People to Use It
This is one we love at ThinkQuik. We have a personalized promotional product we use — logoed sunglasses. They’re fun and perfect for our business located in Florida. When we go to events we give them out and then ask people to model them for us. We snap a shot and upload the pics to social media.
And oh my!
There’s something about wearing sunglasses that makes you feel like you’re incognito. People really ham it up for the camera. Compiling these shots would make for a fun board.
Pinterest is gaining in popularity for businesses. The amount of sales generated through the site is much larger than what you would expect from a platform that started out as a popular spot for crafters.
Your promotional item should have a life beyond its initial giveaway. It should be tied to your marketing for optimum sales conversions and Pinterest is a great place to start.
Contact ThinkQuik today for ideas on giveaway items that will make your business stand out and be remembered.
Image credit: via HubSpot
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