Promotional marketing is a great way to get attention. Often those giveaways drive traffic back to your site but if your site’s not ready with helpful effective content, you’re wasting your time. These three copywriting tips will help you get your (potential) client’s attention.
3 Easy Copywriting Tips to Make Offers More Appealing
Use exciting language to strike a cord.
Boring business writing is out. Use words that excite the senses and the mind. Don’t be ordinary. Avoid the usual way of writing something. Write in your ideal audience’s vernacular. Your English teacher isn’t grading your copy. Write in fragments when you want to speed the reader along. (But don’t write the entire thing in fragments.) Paint a verbal picture and your visitor will stay with you longer.
Ditch benefits. Increase feelings.
Which is more effective?
Come enjoy a day at the spa. Our specials make it affordable.
Relax your mind and body without taxing your wallet.
In both examples we understand the spa day is inexpensive (at least according to the copy). The first tells you in an upfront manner. The second uses words that immediately lure you with what you’re longing for – relaxation. There’s a nice mirror effect with the “x” in relax and tax.
Use words that set the stage. For a spa, words like “indulge,” “luxury,” and “pamper” aren’t keywords they’re directions and invitations to the reader. The latter is not perfect copy but it’s a start and much more enticing than the first one.
Focus on headlines.
There are two reasons to focus on your headlines — SEO and it’s one of the main drivers behind your website visitors clicking on your content. Follow this formula for effective headline creation:
- Write your headline.
- Write your copy.
- Refine your headline using the 4 U’s – urgent, unique, useful, ultra-specific.
Need more copywriting tips? Check out the premier blog on the subject.
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