10 Things to Impress Store Customers and Get More Sales

If you own a brick and mortar store you may be struggling to compete with online options and get more store customers. Online is convenient and always open. Often customers can get it quickly and without paying shipping. But those are the main advantages. Get past those with these ideas that will make your in-person shopping experience a pleasure for your customers and get you more sales.

 

10 Things that Will Impress Store Customers for Greater Sales

1. Greet every customer with a smile and a hello. You’d be surprised how many businesses fail to do this.
2. Let them browse. No need to tell them you’re here if they have any questions. That’s understood. Instead, if you’re offering something special let them know. This could be a discount or a class on how to use your products. Suggestions like those start conversations.
3. Have a pleasant fragrance in your store but keep it to something people wouldn’t be allergic to like the smell of cookies or apples. Avoid flowers and perfume.
4. Give out samples or allow people to try your products. They’ll feel more comfortable with the products and it keeps them in store longer. It also creates a sense of obligation to purchase.
5. Tell stories. If you see someone intent on something tell them the story behind it. What makes that product special? Romance them with an idea that they’re buying more than the product. They’re buying the story and fantasy behind it. But keep the story short.
6. Anticipate their needs before they bring them up. If it’s a chilly day offer some coffee or hot chocolate or invite them to stand by the heater for a moment. Treat them as you would a guest. Making them feel welcome is something no online retailer can do the way you can.
7. If they want to make a purchase, make a suggestion of something they might also like.
8. Compliment them on what they’ve selected.
9. Throw in a little branded promotional item surprise in their bag. Include a business card with social media contact info. Remind them if they follow you on Facebook they can keep up with flash sales and discounts. Include a coupon to be used on their next purchase as a thank you for their business. They may get home and decide that item they saw in your store is calling their name and you’ve just given them a reason to justify coming back.
10. Thank them for their business and invite them back. If you have a special occasion coming up, remind them.